How to Manage Color Output for Marketing Teams
Marketing teams live in color, even when no one says that out loud. A product page needs a brand teal that feels confident, a paid social creative needs the orange that converts, and a brochure print run has to match what the creative team saw on a monitor last week. The problem is that color is not a single thing. It is a chain: how designers pick colors, how software interprets them, how images are exported, how printers and platforms render them, and how your team checks